No place for old people here? But no!
The British company DoT undertook an interesting study: they studied the banking transactions of 54 thousand players and looked at how different age groups behaved - young people under 50 years old and the older generation 50+. And although the results did not become a sensation, several interesting details are quite worthy of attention.
Grandfathers know how to spin slots
Players over 50 spend an average of £5 per month, while young players spend £7. But the paradox is that "old people" win more often and take back more – 73.4% of deposits made against 69.8% among young people. At the same time, older players have a higher income: £37.3 thousand per year versus £32.7 thousand for young players. That is, the question is not that they lack money, but rather that their game is more thoughtful and calm.
Loyalty grows with age
Another interesting point is how many platforms different generations play on. On average, young people spin slots on 1.32 sites, and older ones spin slots on 1.25. The difference seems to be minimal, but if you look at the scale of the market, it already plays a role. The explanation is simple: young people are easily led by bonuses, changing operators for the sake of another "x40 wager" for a welcome package.
One of the versions is that it is easier to attract young people with bonuses, so they often switch between platforms in the hope of unscrewing the same x40 wager on a welcome pack
Different platforms, different audiences
The list of brands that players mentioned also went out. Young players named 203 brands, and players 50+ named only 132. The reason is quite clear: young people spend more time online, see more ads, and are more active in testing new casinos.
Popular products are also different. Among young people, Monopoly Casino, Bet365, and Paddy Power were more common. But the older generation called Tombola, Betfred and 32Red.
Show your retirement ticket
If you put everything together, the picture is as follows: young people change brands more often, older ones are much more loyal and stable. This means that marketing for different groups should be built differently. Young players are easier to pick up with promotions and bright bonuses, but older players are more interested in fast payouts, good support, and comfortable play.
Although the 50+ segment makes up only 9.5% of the total audience, it is the segment that brings casinos more money in the long run. Therefore, instead of another TikTok creative, perhaps it makes sense to direct part of the budget to work with "grandfathers"?
